Montblanc launches UNICEF Collection in India with AB de Villiers as brand ambassador for India

After taking cricketer, AB de Villiers was taken as the new brand ambassador for India, they finally launch the new campaign

Montblanc is one of the world's leading brands of luxury writing instruments, watches, leather goods, and many such things launched their new UNICEF collection for India with the cricket legend AB de Villiers, in Mumbai.

In occasion of celebrating their partnership with UNICEF, Montblanc introduced their limited edition to their collection which includes timepieces, leather goods, writing instruments which would help in improving the learning of about 5 million children and more through quality learning materials and teachings. The event was held in Mumbai which saw Bollywood celebrities like Shahid Kapoor and Mandira Bedi were seen present for the event. When Shahid was asked about the campaign, he told the press that this is a good initiative by the brand and finds the initiative a way of connecting children to learning.

At the event, the CEO of the brand Nicolas Baretzki and (Abraham Benjamin) AB de Villiers were present for the event. On the same occasion, the IPL player emphasized more on the key message of writing opens up the world and one should pass on the special gift. All these will be contributed to an international campaign launched by the brand image, Hugh Jackman in print, on social media with the hashtags, #PassItOn, #Montblanc, #UNICEF, and #foreverychild.