This is why Rihanna named her brand Fenty

In a recent interaction, Rihanna revealed that why she named her brand Fenty and not with her first name.

This is why Rihanna named her brand Fenty This is why Rihanna named her brand Fenty Source : Splash


With a host of options already available in the market, top celebrities are coming up with their own brands in beauty and fashion. One such popular brand is Fenty by Rihanna. But did you know why Rihanna chose to name her brand Fenty and not use her first name?


In a recent interaction, Rihanna revealed the reason why she named her brand Fenty. "I used Fenty so you didn't have to hear the word Rihanna everytime you saw something that I did. So Rihanna stayed the music, but these other brands are called Fenty. As a consumer, I hate seeing something on the runway and then having to wait six months for it."


She further added "I used to be afraid to step into the whole celebrity makeup world. I saw brands like Hilary Duff and Hanna Montana have so much success but it got to a place where they were so oversaturated in the market that it diluted their personal brands."


Along with Fenty beauty, Rihanna has a lingerie brand of her own as well. Only recently Rihanna took the internet by storm after she posted a pic of herself in lingerie. And seems like Chris Brown caught wind of Riri's latest hot pic and he left a comment on her pic showing how smitten he is.


She never fails to amaze us.


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