Modi Government splurged 4,300 crores on Ads, reveals RTI

According to the latest reports, the Modi led government has spent around 4000 crores in the last 4 years only on their advertisements!

Modi Government Modi Government splurged 4,300 crores on Ads, reveals RTI Source : Press

As per the Right To Information(RTI) report, the Modi led government has to spend Rs.4,343.26 crore only for advertisements and publicity through different media outlets. 

Mumbai-based RTI activist Anil Galgali had sought details from the center's Bureau of Outreach and Communication (BOC) on all spend on advertisement and publicity in all media since the present government assumed office.

As per the replies provided by Financial Advisor, BOC, Tapan Sutradhar, the government spent Rs. 953.54 crore on publicity - Rs. 424.85 crore in print publicity, Rs. 448.97 crore on electronic media and Rs. 79.72 crore on outdoor publicity - during June 2014 to March 2015.

In the next fiscal 2015-16, the spending increased substantially for all media. These included Rs. 510.69 crore on print media, Rs. 541.99 crore on electronic media and Rs. 118.43 crore on outdoor publicity, or a total of Rs. 1,171.11 crore, reported news agency IANS.

The government earmarked Rs. 1,263.15 crore for the 2016-17 period. During the period, expenditure on print saw a marginal dip with Rs. 463.38 crore allocated for the 2016-17 period, the report revealed, adding that the fund for electronic medium saw an increase over the previous year to Rs. 613.78 crore. Rs. 185.99 crore was set aside for outdoor publicity.

According to Mr.Galgali, "A detailed analysis proves that after stringent criticism it attracted, especially from the opposition and on social media, over squandering of scarce public resources, the government finally cut down on its publicity expenditure this year by Rs.307.69 crore."

He added that although it is okay for the government to spend on publicity wherever genuinely required, in case of excess expenses, reins must be tightened and the authorities must publicize all such expenditure on its websites.

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