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Dinesh Vijan on a rolling spree! To produce his next 5 films

Stree producer Dinesh Vijan to bankroll five films with a different production model

Dinesh Vijan Dinesh Vijan on a rolling spree! To produce his next 5 films Source : Press

Content Revolution in the Indian cinema has fostered an awakening in the filmmakers to roll out films that have content as its foundation. As the filmmakers are cashing into this formula, a new wave of cinema is evident that has redefined the economics of cinema.


According to reports, Stree producer Dinesh Vijan has taken the plunge to produce content driven movies owing to the success of his recent offering. Elaborating about his production plans to a leading tabloid, the producer revealed about his next five productions.


"Via my company, Maddock Films, we want to make films that don't have a reference point. Today, producers can make contextually strong films on a lower production [scale]. A filmmaker can recover the money at the onset from [satellite, digital and music] partners, apart from self-funding part of the project. It is possible to shoot the entire film with this amount," Vijan said to the leading tabloid.


Dinesh Vijan has a different approach to production before selling the films. He claims that he will pitch for the final product. He said, "This way, the person can see the product, and then buy it, which is a more honest approach."


The producer revealed that his upcoming films will be based on this production model. Dinesh Vijan said, "We're half-way through the shooting of Made In China [starring Rajkummar Rao and Mouni Roy], while Luka Chuppi [featuring Kriti Sanon and Kartik Aaryan] has been wrapped up. We will decide on the distribution strategy soon. We don't want others to deal with the results of the risks we take."

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