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Has media over-killed the box-office success of Sui Dhaaga: Made in India?

Based on the Make in India campaign, Varun Dhawan and Anushka Sharma starrer Sui Dhaaga: Made in India released just a day back. But will it continue its victory in the long run?

Sui Dhaaga: Made in India Has media over-killed the box-office success of Sui Dhaaga: Made in India? Source : Press


Sui Dhaaga: Made in India starring Varun Dhawan and Anushka Sharma in the lead released in theatres on October 28 and was expected to garner ₹10 crores as its opening day collection at the box-office.

As many trade analysts and film critics boasted that Sui Dhaaga will have a good start, seems like the film has failed to attract the audience to the cinema halls.

While the film received mixed reviews from the classes and the masses as well, what is the reason of this major turnout?

Has media over-killed the box-office success of Sui Dhaaga: Made in India?

1. The makers of Sui Dhaaga came with a unique promotional strategy as they reached the artisans and embroidery workers around all over India to design the logo of the film.

2. The logo of Sui Dhaaga: Made in India is designed with the combination of 15 art forms from across the various places in India thereby giving us a distinct idea of our varied culture.

3. The flick is based on a social initiative and inspired from the 'Make in India' initiative.

4. Sui Dhaaga challenge was another promotional strategy used by the makers as they urged celebrities to take on the challenge and prove their skills.

5. Akshay Kumar, Ranbir Kapoor, Karan Johar, Aayush Sharma, Warina Hussain, and many others took the challenge. Shah Rukh Khan too sportingly participated in it and was declared as the winner of the challenge.

The over-attention received by the film can sometimes lead to boredom as most of the interest is taken over by it. And as we all know how social media platforms are gaining immense popularity these days, believe it or not, these small things can also affect the success of the film.


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