Did you know how Lakmé derived it's name?

Ironically Lakmé derives its name from Sanskrit word Lakshmi the goddess of wealth and renowned for its beauty. It was the best name for the company as it brought wealth to the country.

Did you know how Lakmé derived its name? Did you know how Lakmé derived its name? Source : Press

During the 1950s, when India had just got freedom and the economy was unstable. According to the economic survey of spending in India, upper-middle-class women were splurging countries valuable foreign exchange on expensively imported cosmetics. While the majority of middle-class women had no availability to quality make up products in India.

 The former prime minister of India Jawaharlal Nehru was not very pleased by this as it was hitting forex reserves. Jawaharlal Nehru chanced upon an idea for starting our own homegrown beauty brand which will cater to the needs of Indian women. PM Nehru approached JRD Tata considering the fact that a genius like him can only come up with a solution.

Tata, known for his vision and passion took this challenge very ecstatically. However, the biggest obstacle was coming up with a brand name that will appeal both the masses. 

Finally, after a lot of market research and giving it enough thought, Tata settled on the name Lakmé, named from the French opera. Ironically Lakmé derives its name from Sanskrit word Lakshmi the goddess of wealth and renowned for its beauty. 

It was the best name for the company as it brought wealth to the country. But, if given a thought Lakshmi kajal or Lakshmi lipstick would have never worked in the Indian market as it sounded very desi where women were obsessed with imported cosmetics. 

This was the first time in the Indian history that the Indian cosmetic brand was being founded. It was not an easy task to understand to determine the needs of Indian skin and colour. In the year 1952, Lakme started as a 100% subsidiary of Tata Oil Mills (Tomco).

Simone Tata, wife of Naval H. Tata joined the company as managing director and went on to become the chairperson in 1982. Being a French woman who stayed in India understood the main formula of the brand and made it a household name. In 1996, Tata sold off their stakes in Lakmé Lever to HUL, for Rs 200 Crore.


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